About aroystore.com

aroystore – A traditional yet modern fashion brand from Kolkata. The brand is a testimony of Bengal’s rich heritage, culture, and skill with contemporary design. The founders, Abhishek Roy and his partner, aim to create a traditional yet modern way of dressing. The label aims to create garments that can be worn and styled effortlessly. Roy believes in the slow fashion of handloom. The label uses organically and naturally produced textiles manufactured using indigenous practices and aims to keep it contemporary yet affordable. The label is particular about its detailing and the form of the fabrics.

The garment evokes a sense of Bengal’s culture. The look is not about an age group or season; it is about a mindset, a willingness to incorporate the effortless style of Bengal.

The brand works closely with weaving clusters in West Bengal. The brand is sensitive to the weaver community and aims to be mindful. Designs are developed in collaboration with artisans. Roy salutes the age-old practices of weaving and acknowledges weavers as artisans, not mere factory hands.

At Roy, the founders celebrate Kolkata – the city of Joy. The label endeavors to bring all that the founders love about Kolkata and Bengal to the rest of the world.